Campaigns
Parle Agro announces Rs 100 crore multimedia campaign
The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign
Parle Agro, Frooti, one of the heavy spenders on OOH, launched its seasonal multimedia campaign called #TheFrootiLife with the strategy to achieve higher growth rates and capture market share this year, consolidating its position as a dominant player in the Fruit Flavoured Still Drink category. This new campaign is said to have spends close to Rs 100 crore which will include all significant advertising channels including OOH medium and On-Ground activations; utilised to amplify the campaign.
The OOH account of Frooti is handled by Posterscope India.
AUGUST 2025
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Digital Display
12 new Earth Series LED Screens illuminates Mumbai
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Campaigns
Times square billboard lights up for World Mental Health Day campaign
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Creative Concepts
Mumbai gets a biodegradable billboard from Chupps Footwear
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Industry NewsDOOH Market set to grow at 13.1% CAGR through 2034, says Precedence Research