OOH News
MCG stand on metro media largely influenced by revenue sharing demand
By Bhawana Anand - May 11, 2018
The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram
Bullseye Media appoints Shajahan as Director Sales & Partnerships
By M4G Bureau - May 10, 2018
Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur
Two new DTC tenders in pipeline
By Bhawana Anand - May 10, 2018
Delhi Transport Corporation is expected to initiate two new advertising tenders. Bus body branding tender is expected to be out by the coming week whereas unipole advertising tender will take a month’s time
MCG throws the spanner in the wheels of DMRC, Rapid Metro
By M4G Bureau - May 10, 2018
The Municipal Corporation of Gurugram (MCG) has asked DMRC not to use metro properties in the city for advertising purposes
Need to step up search for alternative materials, say Kerala media owners
By Bhawana Anand - May 10, 2018
Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials
Oreo makes ‘Twist, Lick, Dunk’ ritual global with new campaign
By M4G Bureau - May 10, 2018
Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing with nuances to drive relevance
All-party meet in Kerala backs ban on use of PVC flex for advertising
By M4G Bureau - May 09, 2018
K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban
Geopath launches enhanced ratings & audience location measurement platform
By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns
Agra media owners approach Mayor for friendlier norms
By Bhawana Anand - May 09, 2018
Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid
Kumar Gaurav joins Edelweiss Tokio Life Insurance
By Bhawana Anand - May 08, 2018
As Head - Brand & Content, Marketing Department, Kumar will be responsible for building up the company’s communications and marketing strategies
