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OOH News

Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports
Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports

By M4G Bureau - May 15, 2018

The advertising was mainly directed at giving publicity to the government’s development programmes

Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018
Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018

By M4G Bureau - May 15, 2018

Tim Bleakley specialises in media brand building and turnarounds, with experience of leading businesses through private equity consolidation and exit

Broadsign brings on board Adam Green joins as SVP & GM, Broadsign Reach
Broadsign brings on board Adam Green joins as SVP & GM, Broadsign Reach

By M4G Bureau - May 15, 2018

Prior to joining Broadsign, Green spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify

Global OOH expert Matthew Dearden to address OAC 2018
Global OOH expert Matthew Dearden to address OAC 2018

By M4G Bureau - May 14, 2018

An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors

eg. communications ventures into Metro station branding
eg. communications ventures into Metro station branding

By Bhawana Anand - May 14, 2018

The OOH media owning firm plans to install digital media at the stations, along with the traditional formats

MCG stand on metro media largely influenced by revenue sharing demand
MCG stand on metro media largely influenced by revenue sharing demand

By Bhawana Anand - May 11, 2018

The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram

Bullseye Media appoints Shajahan as Director Sales & Partnerships
Bullseye Media appoints Shajahan as Director Sales & Partnerships

By M4G Bureau - May 10, 2018

Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur

Two new DTC tenders in pipeline
Two new DTC tenders in pipeline

By Bhawana Anand - May 10, 2018

Delhi Transport Corporation is expected to initiate two new advertising tenders. Bus body branding tender is expected to be out by the coming week whereas unipole advertising tender will take a month’s time

MCG throws the spanner in the wheels of DMRC, Rapid Metro
MCG throws the spanner in the wheels of DMRC, Rapid Metro

By M4G Bureau - May 10, 2018

The Municipal Corporation of Gurugram (MCG) has asked DMRC not to use metro properties in the city for advertising purposes

Need to step up search for alternative materials, say Kerala media owners
Need to step up search for alternative materials, say Kerala media owners

By Bhawana Anand - May 10, 2018

Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials

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