By M4G Bureau - May 22, 2018

The agency will be responsible for building up the brand’s growth plans through multimedia campaigns including OOH

By Bhawana Anand - May 22, 2018

With the dissolution of the brand name ‘Sixth Element’, the three alliance partners mutually decide to demerge and move on with their own native businesses

By M4G Bureau - May 22, 2018

The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications

By Bhawana Anand - May 21, 2018

Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing the media rights

By M4G Bureau - May 19, 2018

With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties

By M4G Bureau - May 19, 2018

Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment

By M4G Bureau - May 18, 2018

Arun Murthy appointed as VP - Business Development; Tanushri Roy as Business Head Corporate Sales – West; and Preeti Bagga as Business Head Corporate Sales – North

By M4G Bureau - May 18, 2018

Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India

By M4G Bureau - May 17, 2018

Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon; as Officer on Special Duty in charge of Outdoor Advertisement, Parking, Sanitation, MCD, Amiya had played an instrumental role in framing the Outdoor Advertisement Policy for Delhi

By M4G Bureau - May 17, 2018

The brand has won the highest accolade for ‘Sehat ki Chuski’, beating campaigns from all over the world