OOH News
KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018
By M4G Bureau - June 08, 2018
Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions
FEPE International announces 2018 Awards winners
By M4G Bureau - June 08, 2018
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo
FEPE Congress gets underway in Sorrento, Italy
By M4G Bureau - June 07, 2018
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver
MHOA meets BMC to discuss draft ad policy
By Bhawana Anand - June 07, 2018
The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy
Kanhiya Advertisers bags trolley advertising rights at Bhatinda Airport
By M4G Bureau - June 06, 2018
The company has won the rights for a period of six months with three display panels on each trolley
Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising
By Ria Banerjee - June 06, 2018
Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors
Thyrocare Creator & MD Dr A Velumani to address OAC 2018
By M4G Bureau - June 06, 2018
Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore
DMRC promotes environment awareness among school kids
By M4G Bureau - June 06, 2018
The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day
Railways non-fare revenue earnings in FY17-18 short of target
By M4G Bureau - June 05, 2018
The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
‘Malpractice by site owner a blot on industry image’
By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
