By Bhawana Anand - June 07, 2018

The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy

By M4G Bureau - June 06, 2018

The company has won the rights for a period of six months with three display panels on each trolley

By Ria Banerjee - June 06, 2018

Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors

By M4G Bureau - June 06, 2018

Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore

By M4G Bureau - June 06, 2018

The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day

By M4G Bureau - June 05, 2018

The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction

By Bhawana Anand - June 05, 2018

Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed

By Rajiv Raghunath - June 04, 2018

The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now include Edinburgh and Glasgow

By M4G Bureau - June 04, 2018

Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year

By Bhawana Anand - June 04, 2018

The company will be handling the advertising rights for a period of 10 years