Tuesday, March 19, 2019

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Digital OOH

UK's outdoor grows 6.4% to £258.5m in April-June 2014
UK's outdoor grows 6.4% to £258.5m in April-June 2014

By VJ Media Bureau - August 05, 2014

Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figure

OMA New Zealand reports 0.7% growth in member revenue in Q2 2014
OMA New Zealand reports 0.7% growth in member revenue in Q2 2014

By VJ Media Bureau - August 04, 2014

When added to the 2.3% growth posted for Q1 2014, the OMANZ members' half year results show total revenue up year-on-year

ACCA reinforces its presence in South Asia
ACCA reinforces its presence in South Asia

By VJ Media Bureau - July 26, 2014

PSI strategically captured student dominated locations for the campaign

Bloomberg launches artistic DOOH at London Airport
Bloomberg launches artistic DOOH at London Airport

By VJ Media Bureau - June 09, 2014

Around 3.4 million passengers travel through London City Airport each year

German LED specialist deploys 2,000 sq.m. digital OOH building façade in Moscow
German LED specialist deploys 2,000 sq.m. digital OOH building façade in Moscow

By VJ Media Bureau - May 30, 2014

Looked at from the outside, the stripe system conserves the characteristics of the original façade; from the inside they allow unobstructed view as well as the usual incidence of daylight

Castle Lite goes totally cool in South Africa
Castle Lite goes totally cool in South Africa

By VJ Media Bureau - April 09, 2014

Encyclomedia's innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.

Look it's flying and how!
Look it's flying and how!

By Bhawana Anand - December 10, 2013

British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.

MINI salute with max visibility
MINI salute with max visibility

By Bhawana Anand - November 25, 2013

MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.

Mondelez tempts Dubai with new biscuit range
Mondelez tempts Dubai with new biscuit range

By VJ Media Bureau - September 25, 2013

In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.

Kraft's OOH splash in Dubai for new Cheddar Cheese
Kraft's OOH splash in Dubai for new Cheddar Cheese

By VJ Media Bureau - August 06, 2013

The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open' Cheddar Cheese Tin

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