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Digital OOH

Chanel checks into Munich Airport to promote new fragrance
Chanel checks into Munich Airport to promote new fragrance

By M4G Bureau - October 24, 2017

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport

Havas Group introduces programmatic trading platform Adcity Solution
Havas Group introduces programmatic trading platform Adcity Solution

By M4G Bureau - October 22, 2017

Havas Group introduces programmatic trading platform Adcity Solution

Audi drives contextual advertising on DOOH in UK
Audi drives contextual advertising on DOOH in UK

By M4G Bureau - October 21, 2017

The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile
2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

DOOH continues northbound journey in Australia
DOOH continues northbound journey in Australia

By M4G Bureau - October 18, 2017

Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement

JCDecaux’s BrandDO raises DOOH accountability standards in UK market
JCDecaux’s BrandDO raises DOOH accountability standards in UK market

By M4G Bureau - October 14, 2017

The charter will form the automated trading standards to which JCDecaux will adhere.

Integrated, inclusive approach key to success of smart city projects: Experts
Integrated, inclusive approach key to success of smart city projects: Experts

By Bhawana Anand - October 13, 2017

Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India

WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition
WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition

By M4G Bureau - October 12, 2017

MullenLowe London collects three awards including international prize for Dulux

Origins Advertising unveils ultra high-tech FOB in Lucknow
Origins Advertising unveils ultra high-tech FOB in Lucknow

By Bhawana Anand - October 09, 2017

The utility is equipped with high-end LED back-to-back screens and functions like Wi-Fi, Geo fencing & VMS System

US’ Adelphic opts for Rubicon Project’s programmatic platform
US’ Adelphic opts for Rubicon Project’s programmatic platform

By M4G Bureau - October 09, 2017

The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground

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