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Digital OOH

Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts
Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts

By M4G Bureau - July 27, 2021

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.

Ocean Outdoor to feature Tokyo Olympics highlights across its UK portfolio
Ocean Outdoor to feature Tokyo Olympics highlights across its UK portfolio

By M4G Bureau - July 20, 2021

Ocean Outdoor, Tokyo Olympics, Team GB, Westfield Square, Westfield London, Ocean Labs, Toyota, Bridgestone, Birds Eye, SEGA, Catherine Morgan, Sarah Koppens, Grace Charge.

Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks
Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks

By M4G Bureau - July 20, 2021

Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.

Swiftmile engages Broadsign to power global programmatic micromobility ad network
Swiftmile engages Broadsign to power global programmatic micromobility ad network

By Rajiv Raghunath - July 16, 2021

Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.

SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square
SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square

By Rajiv Raghunath - July 16, 2021

SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021

imageHOLDERS launch touchless kiosk powered by Ultraleap technology
imageHOLDERS launch touchless kiosk powered by Ultraleap technology

By Rajiv Raghunath - July 16, 2021

This non-touch approach reduces the risk of spreading germs and bacteria build up at a self-service kiosk

Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets
Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets

By Rajiv Raghunath - July 13, 2021

Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s business approach in an interview with Rajiv Raghunath

OOHMA brings Sightcorp Facial Analytics, Intuiface Content Delivery Platform to Indian DOOH
OOHMA brings Sightcorp Facial Analytics, Intuiface Content Delivery Platform to Indian DOOH

By M4G Bureau - July 08, 2021

Sightcorp to provide audience analytics intelligence for DOOH media using demographic profiling and facial analysis – both for outdoor and indoor environments.

FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore
FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore

By M4G Bureau - July 06, 2021

Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.

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