Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts
By M4G Bureau - July 27, 2021
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.
Hivestack, the global ad tech leader in programmatic DOOH advertising, has announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising.
The partnership will see The Trade Desk (via their platform Solimar) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale.
“I couldn’t be more thrilled to count The Trade Desk as a partner on our collective journey to shape the evolution of digital advertising”, said Andreas Soupliotis, CEO, Hivestack. “We both share a goal of driving real world business outcomes, while also upholding the highest standards regarding consumer privacy, which makes this an ideal match.”
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients. The first programmatic DOOH campaign between Hivestack and the Trade Desk has already kicked off in Canada.
“DOOH is an exciting, fast-growing channel that our clients in every region want to buy programmatically,” said JoAnna Foyle, SVP of Inventory Partnerships, The Trade Desk. “This partnership with Hivestack is evidence of the global potential we see for the DOOH channel and allows advertisers to leverage data, measurement and precision in their out-of-home advertising campaigns.”
As part of the continued global rollout of this partnership, the following markets will be next to take advantage of the unique programmatic inventory through the Hivestack SSP: Singapore and Hong Kong, USA, Japan, UK, Germany, France, Netherlands, Belgium, Spain, Italy, Mexico, Korea, Malaysia, Thailand, New Zealand and China.
