Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint
Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack
Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and...
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all...
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
Santosh Padhi (Paddy), Ayesha Ghosh, along with Shreekant Srinivasan (Head of Delhi) have put in their resignations at W+K India.
Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
