New solution unifies DOOH and video advertising environments, helping brands expand reach and diversify screen inventory
Gautam Bhirani, Managing Director, Eyetalk Media Ventures highlights that traditional practices, fragmented systems, and infrastructure gaps hinder AdTech adoption in India’s OOH industry. He calls for...
Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its...
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth...
Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.
From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to...
The campaign is executed by ideacafe.agency
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
Charles Parry-Okeden, Co-Founder and Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia, addresses the question of...
Remi Roques, General Manager of Broadsign APAC, shares his strategic perspective on how programmatic DOOH is reshaping the industry and...
Speaking at the OAAA 2025 conference in Boston (USA) on May 7, Tim highlighted some of the greatest creative works...
Founded just three years ago by Sumit Goswami, Gujarat Media Company has swiftly grown into a major player in India’s...
The brand has signed a five-year agreement with Times OOH, who holds the advertising media mandate for Mumbai Metro Line...
The WOO annual congress in Mexico City will take place from June 4-6
Jun Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach...
It’s Spotlight will exclusively manage and operate the mall’s complete advertising inventory, including OOH, DOOH, ATL, and BTL
The campaign is done in partnership with M+C Saatchi Group UK and Ocean Outdoor
The 19th edition of the Out of Home Advertising Convention to be held on July 18–19, 2025, at The Westin...
