Digital OOH
Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns
By Rajiv Raghunath - September 09, 2021
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.
Programmatic DV360-enabled campaign debuts in the Philippines
By Rajiv Raghunath - September 09, 2021
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers
By M4G Bureau - August 20, 2021
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
By N Jayalakshmi - August 18, 2021
Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day
By M4G Bureau - August 13, 2021
Launches #DeshKaKulhad collection to support local art and artisans.
Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere
By Rajiv Raghunath - August 12, 2021
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.
GroupM Singapore ties up with pDOOH adtech major Hivestack
By Rajiv Raghunath - August 11, 2021
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.
Ocean Outdoor unveiling DeepScreen 3D DOOH templates
By Rajiv Raghunath - August 09, 2021
Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.
IAB Australia releases DOOH buyer’s guide
By M4G Bureau - August 09, 2021
This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.
