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Digital OOH

Marketers increasingly include DOOH in their omnichannel campaigns
Marketers increasingly include DOOH in their omnichannel campaigns

By M4G Bureau - December 08, 2021

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use

EV charging major Volta expands into European market
EV charging major Volta expands into European market

By M4G Bureau - December 07, 2021

With unique charging stations that feature high-impact, large-format digital screens located near the entrances of premier commercial locations, Volta’s network is among the most utilised in the U.S.

LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa
LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa

By M4G Bureau - December 06, 2021

We are excited to be playing a pivotal role in bringing about this change in Goa, says Rishabh S Mehta, Founder & CEO, LOCAD

OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022
OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022

By M4G Bureau - November 24, 2021

The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions

AdQuick releases free, interactive OOH advertising toolkit
AdQuick releases free, interactive OOH advertising toolkit

By Rajiv Raghunath - November 18, 2021

“By providing marketers with the data they need within a convenient, interactive toolkit, AdQuick hopes to make OOH more accessible,” states Matthew O'Connor, CEO, AdQuick

Interface tech major Ultraleap raises £60 million in Series D fundraise
Interface tech major Ultraleap raises £60 million in Series D fundraise

By Rajiv Raghunath - November 18, 2021

“Our aim with this Series D raise is to accelerate the transition to the primary interface – your hands – because there are no physical controllers, buttons or touchscreens in anyone's vision of the metaverse,” says Tom Carter, CEO, Ultraleap

Hivestack in partnership with China’s XinChao Media
Hivestack in partnership with China’s XinChao Media

By Rajiv Raghunath - November 16, 2021

XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP

Powering Programmatic OOH in Asia markets
Powering Programmatic OOH in Asia markets

By Rajiv Raghunath - November 12, 2021

A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28

Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights
Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights

By Rajiv Raghunath - November 03, 2021

The message appeared on the iconic London screen in full domination for 30 minutes

PlayAds brings cricket to DOOH screens
PlayAds brings cricket to DOOH screens

By M4G Bureau - November 02, 2021

T20 World Cup updates on screens

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