Digital OOH
‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’
By M4G Bureau - March 17, 2022
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.
Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions
By M4G Bureau - March 16, 2022
Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.
UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London
By Rajiv Raghunath - March 15, 2022
As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.
TOMI World partners Universidad Europea for ‘Smartly Included!’ contest
By M4G Bureau - March 11, 2022
The competition, developed by Universidad Europea, aims to promote greater accessibility and inclusion in society.
Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia
By M4G Bureau - March 03, 2022
Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.
Getting the most out of DOOH inventory
In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering
By Rajiv Raghunath - February 25, 2022
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
Ocean Outdoor goes for Gold with ParalympicsGB
By M4G Bureau - February 25, 2022
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.
Vistar Media releases Version 6.0 of Demand Side Platform
By Rajiv Raghunath - February 23, 2022
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens
By Rajiv Raghunath - February 03, 2022
World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day
