Digital OOH
Ocean Outdoor celebrates the UK’s Beacon of Light and Hope
By Rajiv Raghunath - June 01, 2022
DOOH screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of HM The Queen
Location Media Xchange introduces revenue management suite for OOH media owners
By M4G Bureau - May 27, 2022
The revenue management suite helps OOH media owners to efficiently manage multiple sales channels
Hivestack, Yahoo in strategic global pDOOH partnership
By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
Vistar Media powers GSTV digital display network with ad serving system
By M4G Bureau - May 25, 2022
Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.
JCDecaux launches DOOH e-learning platform in Australia
By M4G Bureau - May 23, 2022
JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.
Swiftmile teams up with Place Exchange for programmatic options
By Rajiv Raghunath - May 23, 2022
Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network
Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week
By Rajiv Raghunath - May 17, 2022
The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments
IPG Mediabrands’ Rapport in tie-up with Quotient to accelerate pDOOH growth
By M4G Bureau - May 17, 2022
The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.
OOH marketplace platform DOmedia to share real-time inventory data API with media operators
By M4G Bureau - May 16, 2022
The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com
Hivestack launches research division for in-store, programmatic media activation in the metaverse
By M4G Bureau - May 13, 2022
Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative
