Digital OOH
Broadsign announces support for System-on-Chip Smart Screens & Solutions
By M4G Bureau - May 09, 2022
OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens
Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network
By M4G Bureau - May 06, 2022
The pDOOH offering covers 418 digital panels across 51 MTR Metro stations
360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens
By M4G Bureau - April 25, 2022
Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.
Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding
By M4G Bureau - April 22, 2022
Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”
JCDecaux South Africa Introduces 3D anamorphic advertising at Joburg’s Sandton City
By Rajiv Raghunath - April 22, 2022
Lélanie Butler, JCDecaux South Africa, 3D Anamorphic, Deep Motion Digital Screen, Sandton City, Johannesburg
US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting
By Rajiv Raghunath - April 20, 2022
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes
‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’
By Rajiv Raghunath - April 20, 2022
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
MediaCom makes children’s wishes come true in magical outdoor campaign
By M4G Bureau - April 18, 2022
This unusual idea turns a glorious collection of children’s drawings into real life renders, accompanied by the simple question - How will you make our children’s wishes come true?
Laqshya Media crafts immersive 3D anamorphic installation for Tanishq
By M4G Bureau - April 14, 2022
The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point
Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia
By M4G Bureau - March 23, 2022
Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.
