Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

Ahmedabad-based adtech firm Excellent Publicity is planning for big strides in the programmatic space along with development and application of AI-based OOH planning and buying tools after having recently raised $500,000 via marquee investors.

Commenting on this expansion plan, Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology, including the AI-powered media buying & planning tool and also buying out an ad agency certified by the Indian Newspaper Society (INS).”

He adds: “Our main focus is on the ever expanding MSMEs of India. As a new age agency, we want to have a systematic and data backed approach to our client. We have around 6 crores MSME’s in India, and we are targeting the small and mid-size advertisers who generally don’t have access to data backed media planning and buying. This is what we are trying to provide on a single platform accessible for everyone.”

Excellent Publicity is planning for a highly sophisticated planning tool with the use of AI and ML. The firm has also tied up with key research and marketing companies to render more depth to the business offerings. The company maintains, “Our goal with any clients is not doing one campaign for them but instead associating with them for long term by providing exceptional services. One such example is the campaign that we did for Himalaya Wellness – for their women-centric products that focuses on period cramps and boosting immunity which they wanted to showcase in Mumbai. We suggested them to go ahead with train branding on coaches reserved for women. They got an amazing response to this campaign from direct clients and also from the distributors.”