Contracts & Investments

Podhigai Ads bags ad display rights inside Moore Market Railway Station in Chennai

Chennai based Podhigai Ads has won the tender for the display of advertisements inside the Moore Market Complex suburban station in Chennai for a period of 3 years.

Published

April 14, 2022

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Chennai-based Podhigai Ads has won the tender for the display of advertisements at Moore Market Complex interior for a period of 3 years.

The Moore Market Complex or Dr M.G.R. Chennai Central Suburban Terminal (MASS), is a commercial complex and railway terminus for the Chennai Suburban Railway System, situated at Park Town in Chennai. The name ‘Moore Market’ derives from famous market that used to exist in the past, before this station was constructed as part of Chennai Central Station Expansion.

The station caters to about 330 train services daily and is used by an average of 90 lakh passengers every month, according to Podhigai Ads. It’s the largest and busiest suburban railway station in Chennai and third busiest suburban rail system in India after Mumbai and Kolkata.

The installation work of advertising displays at various strategical locations in concourse area has been completed which have high visibility and engagement proposition.

Amit Kanani, National Head – Sales, Podhigai Ads, says speaking about it, “Chennai OOH advertising is witnessing a robust rebound in terms of interest and demand for quality ad space by advertisers in recent times. This is complemented by the fact that the The Greater Chennai Corporation is looking to amend the Chennai City Municipal Corporation (CCMC) Act that will also allow for seamless regulation of outdoor advertising in the city. The acquisition of ad rights display at Moore Market Complex Railway Station from Indian Railways has come at the right time for us when the OOH dynamics are improving quickly around us. In an ever-evolving OOH advertising space, the measurability of the campaign plays a vital role and this media would hit the right chord with that requirement.”

Praveen Kumar, Chief Manager – Business Development and Acquisition, Podhigai Ads, says, “We have picked up prominent media sites at Moore Market Complex railway station terminus that will command significant advertising interest cutting across brand categories. We look forward to working with regional, national and international brands to deliver high-impact advertising in a culturally and commercially vibrant city.”