Thursday, August 05, 2021

Advertisement
Home » Digital OOH » Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets
Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets

By Rajiv Raghunath - July 13, 2021

Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s business approach in an interview with Rajiv Raghunath

Today, advertisers have a myriad OOH formats to choose from. What brings brands to Rodeo media?
True, there are many options when it comes to OOH format. Due to hike in ride sharing, vehicles such as Uber/Ola are seen more often be on the road and that gives a massive opportunity for brands to take advantage of this empty canvas.

A Nielsen 2019 report shows that wrapped vehicles provide among the highest contribution to brand recall compared to any other OOH media. Furthermore, advertisers are able to bring their brands to passengers right inside the ride-sharing cars

Talking about Rodeo, we monetise a wide range of vehicles to ferry ads - cars, motorcycles, lorries and buses. 

Rodeo offers interactive, engaging and contextual advertisements. Do you see more brands opting for dynamic media formats?

Yes, as for brands we offer the option to leverage on both digital and static media. Some clients or brands prefer to have static but some prefer to opt for digital.

What brand categories are using Rodeo media more frequently? 
It could be from various vertical -- FMCG, telco, finance, tech, insurance, automotive, etc.

How do you engage partners? That is, do you work only with fleet owners, or do you also engage individual vehicle owners?

As for Rodeo, we are keen to explore directly with drivers as that could be revenue stream for them. But we are also open to working with fleet owners as we can also contribute to their revenue apart from the leasing income.

Which markets do you cater to? Do you have plans of expanding into markets like India?

Yes, We are looking into expanding our market to India and Australia. In fact, we already have our entity in India and looking for the right time to launch.

Today, advertisers have a myriad OOH formats to choose from. What brings brands to Rodeo media?

True, there are many options when it comes to OOH format. Due to hike in ride sharing, vehicles such as Uber/Ola are seen more often be on the road and that gives a massive opportunity for brands to take advantage of this empty canvas.

A Nielsen 2019 report shows that wrapped vehicles provide among the highest contribution to brand recall compared to any other OOH media. Furthermore, advertisers are able to bring their brands to passengers right inside the ride-sharing cars

Talking about Rodeo, we monetise a wide range of vehicles to ferry ads - cars, motorcycles, lorries and buses. 

Rodeo offers interactive, engaging and contextual advertisements. Do you see more brands opting for dynamic media formats?

Yes, as for brands we offer the option to leverage on both digital and static media. Some clients or brands prefer to have static but some prefer to opt for digital.

What brand categories are using Rodeo media more frequently? 

It could be from various vertical -- FMCG, telco, finance, tech, insurance, automotive, etc.

How do you engage partners? That is, do you work only with fleet owners, or do you also engage individual vehicle owners? 

As for Rodeo, we are keen to explore directly with drivers as that could be revenue stream for them. But we are also open to working with fleet owners as we can also contribute to their revenue apart from the leasing income.

Which markets do you cater to? Do you have plans of expanding into markets like India?

Yes, We are looking into expanding our market to India and Australia. In fact, we already have our entity in India and looking for the right time to launch.

Advertisement

Comments

Advertisement
Advertisement
Have You Say
Advertisement