Bright Outdoor and Kris Media Works (KMW) have jointly launched a media agency Brillante Mediaworks. Brillante Mediaworks will be pitching and handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital. “Mr. Yogesh Lakhani’s immense knowledge in the Outdoor business since 1980 and his excellent relationships and network with his clients will prove to be highly advantageous for the new outfit,” states Krishna Suvarna of KMW.

Commenting on this new venture, Yogesh Lakhani said: “KMW brings to the table around 20 years of solid media planning, buying, research and audit experience and admirable knowledge in its domain. Their expertise in handling media including critical research will help ‘Bright’ as a brand to achieve its dynamic goals for growth in other media verticals.”