MyHoardings has made an entry into the programmatic ad space buying by offering programmatic media buying services in partnership with NT technology .

NT Technology is a Meta-DSP and leading global programmatic media buying and planning corporation headquartered in Belarus (Eastern Europe).

The tie-up will enable MyHoardings to help clients in designing proposal and strategy as per their targeted needs, design ad creatives and set up automated programmatic ad campaigns which will cover all types of ad platforms. Clients will be provided with real-time tracking and metrics in order to monitor and review campaign performance, the company said.

As a meta DSP, Nominal Techno has an opportunity to operate seamlessly across multiple demand-side platforms & SSPs with one single point of contact. It basically aggregates multiple assets, i.e. data inventory, algorithms, and features from a number of DSPs.

The machine learning and AI tech-enabled tools will help clients design native, video, and social ad campaigns that run on a laptop, mobile, smart TV, and tablets with minimal effort and run with high efficiency as compared to normal digital ad campaigns.

Programmatic media buying ensures the widest possible range in terms of coverage with cross-platform sync and tracking post-view conversions. With 120+ SSP & DSP partners and 20+ DMP partners on board, Nominal Techno ensures high effectiveness and efficiency for large-scale campaigns, the company added.

“With increasing clarity and awareness, clients who've been investing in digital marketing are understanding the importance of programmatic media buying and its positive impact on business ROI. NT DMP in conjunction with our partnership data aggregators allows us to build a customized approach and reach high efficiency,” said Surendra Kumar, Co-Founder at MyHoardings.

“There is high demand globally for cutting-edge tech, enabling smarter solutions for programmatic media buying,” said Margarita Karpovich, Senior director at NT Technology.