Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

Wurfel Kuche undertakes GoGreener Initiative

In OOH News By M4G Bureau - December 05, 2019

Along with planting trees, the brand uses eco-friendly boards for branding

OOH goes green-friendly, Raj Outdoor shows how

In OOH News By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

In OOH News By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

In Digital OOH By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens

ColorJet promotes complete Green Printing with BioPrintTM

In OOH Solutions By M4G Bureau - October 22, 2019

Being a key industry stakeholder, the printer manufacturer takes the responsibility to contribute to the sustainability of this business ecosystem

Taneja Technocom makes Gautam Gambhir’s Community Feast Greener

In OOH Solutions By Bhawana Anand - October 15, 2019

The eco-friendly material solution provider leverages the opportunity to create awareness about green printable material

Evergreen Media secures media rights for Sabarmati station

In OOH News By Pray Jani - October 15, 2019

The high footfall railway station in Ahmedabad expected to be the next big thing, houses some big sites installed for advertising

Greenply makes #PujaforAll possible with specially designed Plywood

In OOH News By Ria Banerjee - October 14, 2019

The brand takes the branding ball-game ahead with social cause executed at some 39 Durga Puja pandals across Kolkata

Green fabric demand rising in Kerala

In OOH News By Bhawana Anand - October 09, 2019

Manufacturers and suppliers believe the regulators and enforcers need to clearly specify the nature of fabrics that can be used for advertising display