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Home » OOH News » Wurfel Kuche undertakes GoGreener Initiative

Wurfel Kuche undertakes GoGreener Initiative

By M4G Bureau - December 05, 2019

Along with planting trees, the brand uses eco-friendly boards for branding

Würfel, India’s biggest modular kitchen and wardrobe brand plans to end the year on a green note and chose to do its part of contributing to the environment by planting trees. Würfel plants a tree for every kitchen installed. Würfel arranged for a tree plantation drive organized by Sankalptaru and planted 500 trees at Chikmagalur, 200kms from Bangalore. Moreover, the brand strongly believes in maintaining the eco-system balance. This is achieved by ensuring that all boards used are eco-friendly and are produced only from self-cultivated forests.
 
“We at Würfel believe in being socially responsible and always work towards maintaining the balance of the eco-system. We, as a responsible brand think positively and work towards contributing our bit to the environment and hence, we plant one tree for every kitchen we install. We also ensure that you have a healthy home where you spend most of your time”, says Khanindra Barman, CEO & Co-Founder.
 
This plantation drive was carried out in Yemmedoddi village in Taluka, Chikmagalur. 500 Areca nut saplings were planted on the farmer Subramani’s land which would also help him and his family in the future. The planted saplings would be taken care by him which would further help maintaining the survival rate of the plants.
  

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