Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns
By Rajiv Raghunath - October 24, 2019
New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens
Broadsign, the leading DOOH marketing platform, and AdQuick.com, an OOH advertising software company backed by Reddit co-founder, Alexis Ohanian, have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The integration allows media buyers to easily plan and execute hyper-targeted campaigns, giving them access to AdQuick proprietary audience intelligence data, and Broadsign’s Reach APIs, which specify the audience per publisher and screen, in a single solution.
The integration supports programmatic private marketplace buying and open real-time bidding (RTB), enabling campaign budgets to be spent only when the desired audience criteria is met. AdQuick customers will also be able to tap into triggers that respond to the weather, traffic and other conditions to launch even more contextual campaigns to maximise ROI.
“With this integration, AdQuick customers now have access to Broadsign's expansive publisher network of over 46,000 programmatically-enabled digital screens and it’s another step in connecting the demand and supply side of DOOH to make it easy for our customers to execute a DOOH campaign,” said Chris Gadek, VP Growth & Marketing of AdQuick. “When combined with our easy to use buying platform and proprietary audience intelligence data, this partnership will help bring the power of OOH to media buyers who may not have previously considered the medium.”
Together, the platforms give media buyers access to Broadsign’s extensive inventory of digital billboards and screens spanning four continents. The AdQuick software, powered by machine learning algorithms, enables buyers to create custom packages of screens, spanning multiple regions and publishers, for buyers to easily categorize and book their preferred DOOH inventory.
AdQuick focuses on performance-based OOH, providing media buyers with strategies and tools to run effective campaigns across static OOH, direct DOOH and programmatic DOOH. The platform also offers extensive post-campaign analytics for buyers to truly understand the impact of their campaign.
“AdQuick is reimagining OOH planning and measurement, and we’re excited to team with them to give media buyers more power to optimise their budgets and deliver great results,” said Adam Green, SVP & GM of Broadsign Reach. “Our partnership will help accelerate the transformation of DOOH as a medium and strengthen its position in the digital advertising ecosystem.”
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