Road traffic is close to its peak across India: Laqshya Media Group report

In Research By M4G Bureau - September 22, 2020

The report presents detailed data on traffic travel times and people count

Nielsen launches a campaign outcomes measurement tool

In OOH News By M4G Bureau - September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

Business travellers lead airport passenger traffic recovery

In Research By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

Datapath introduces IQS4- a new 4-way splitter engineered for video walls

In OOH Solutions By M4G Bureau - September 04, 2020

The new technology is a cost-effective solution for powering video walls of up to 96 screens

‘We use various tools for location mapping, media selection, creative visualisation’

In Viewpoints By Bhawana Anand - August 31, 2020

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint

AirAsia India announces its new route through OOH campaign

In Campaigns By M4G Bureau - August 26, 2020

The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data

Clear Channel launches proprietary mobile-data platform for OOH planning

In OOH News By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences

Wrapify launches boost platform for Transit Media Providers & Operators

In OOH News By M4G Bureau - August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

In Digital OOH By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level