DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

Sneha Rajani Head of Sony Pictures Networks India to quit

In OOH News By M4G Bureau - September 26, 2019

She has been instrumental in launching Sony MAX, revolutionizing the content of Sony Entertainment Television and others

Samsung set to launch QLED 8K Signage in India

In OOH Solutions By M4G Bureau - September 25, 2019

For advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality

‘We built trust with our content first approach’

In Viewpoints By Rajiv Raghunath - August 27, 2019

Gautam Bhirani, Managing Director, EyeTalk Media Ventures shares perspectives on the DOOH ecosystem and the key drivers of business growth

EyeTalk Media Ventures, dRSTi Communication launch BizTalk

In OOH News By Bhawana Anand - August 26, 2019

The new conglomerate is a business content-driven, real-time DOOH network BizTalk targeting business hubs

MTV adds flavour to show with content-based activation

In Campaigns By M4G Bureau - August 20, 2019

A group of people were kept inside a small house fabricated inside Lucknow mall

Broadsign to power China’s Oriental Sunrise Media digital signage network

In Digital OOH By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

Jaguar sponsors Ocean’s UK-wide Wimbledon coverage

In Digital OOH By M4G Bureau - July 01, 2019

Content partnership with All England Lawn Tennis Club includes live broadcast of both Finals

PATTISON Outdoor onboards Broadsign for network optimisation

In Digital OOH By Rajiv Raghunath - June 12, 2019

The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada

ZEE5 goes regional on OOH

In Campaigns By M4G Bureau - June 07, 2019

ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption