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Broadsign to power China’s Oriental Sunrise Media digital signage network

By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

Broadsign International Inc., the leading out-of-home (OOH) marketing solution, has announced that it has been selected by Oriental Sunrise Media Group, a growing Chinese OOH media company, to deliver advertising, augmented reality (AR), and live content experiences to Oriental Sunrise’s digital signage network. This network includes one of Asia’s largest high-definition LED large screen, measuring 3,788 square meters, on the facade of the Suning Tesco Building in Chongqing city. Oriental Sunrise Media Group was established in 2011 and is dedicated to the development and operation of urban landmark outdoor large-screen media and OOH media in national home appliance chain stores.

Oriental Sunrise Media intends to continue exploring innovative kinds of projects that make use of the Broadsign platform’s reliability and extensibility. These include mobile integrations, synchronisation with lighting and fountains, and other projects that capitalise on the premium size and location of Oriental Sunrise’s screens.

“Eye-catching screens like ours need to be able to deliver industry-leading content flawlessly. Broadsign’s reliability and ability to deliver all sorts of exciting media made it the clear choice for meeting that goal. We’re excited to develop our relationship further and work together to break new ground in the Asian DOOH space” said Huang Xiao Qing, CEO, Oriental Sunrise.

“We are extremely proud to power such a high-value, premium screen. Our platform’s rich feature-set, stability, and security certification made us an ideal match for Oriental Sunrise's projects, and we look forward to helping them maximise their ROI over the years to come,” said Maarten Dollevoet, Sr. VP Sales, Broadsign.

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