Results For "content"
125 News Found
Digital OOH: Sizing up the big picture
In OOH News By Nabamita Chatterjee - July 16, 2014
DOOH has the makings to make it big, say industry leaders
TIMDAA ties up with iGyaan for content
In OOH News By Bhawana Anand - July 10, 2014
iGyaan will provide real-time tech updates and HD videos
10th OAC was very special: Sunder Hemrajani
In OOH News By VJ Media Bureau - July 08, 2014
Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement
'If you can't say it smartly in 15 secs, don't say it at all!'
In Viewpoints By M4G Bureau - August 26, 2013
Content is an area with a lot of scope for improvement in the digital OOH space. Outdoor Asia interacts with Raika Gazder, who heads the content team at Times OOH, and who believes that the reason behind the slow growth in digital OOH content is the lack of knowledge. Here are excerpts from the interview…
'Digital needs customized content'
In Viewpoints By M4G Bureau - July 19, 2013
Siddharth Subramaniam, Principal Media Consultant, ITC Foods, on why OOH works in spite of the many issues.