Results For "content"
124 News Found
Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations
In Digital OOH By M4G Bureau - February 27, 2024
Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”
Striking a balance between peace and prosperity: An Inspiration capsule by Gopi Krishnaswamy
In OOH News By Neelambari Kakaraparthi - February 06, 2024
Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute advocates for a shift towards cherishing success in the form of contentment and happiness.
Dubai-based DOOH operator Elevision bolts on CGI content offering
In OOH News By M4G Bureau - January 24, 2024
New capability illustrated by a recent DP World campaign
KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX
In Digital OOH By M4G Bureau - December 21, 2023
Unicom uses the LMX CMS to dynamically manage and tailor content
Pikasso Jordan extends its advertising concession with The Abdali District in Amman
In OOH News By Rajiv Raghunath - December 05, 2023
Pikasso Jordan will deploy a new range of digital displays that include 4 new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems.
‘Go beyond conventional ads to get the ‘heads-down’ generation’
In Digital OOH By M4G Bureau - November 17, 2023
Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.
Prioritise creativity, tailor content for relevancy: Jay Young, CCO, Grand Visual/Talon
In OOH News By Rajiv Raghunath - November 06, 2023
Jay Young made a presentation on ‘DOOH Creativity’ in the 2nd WOO APAC Forum in Bali
ideacafe appoints Ritesh Chaudhary as Chief Content Officer
In OOH News By M4G Bureau - September 04, 2023
With more than 18 years of experience, Ritesh is a seasoned creative professional, a photographer, and a visual storyteller.
‘Done well, DOOH primes other media channels’
In Viewpoints By Rajiv Raghunath - August 11, 2023
There is an increased industry demand for unique content and immersive audience experiences, says Phil Hall, CEO – UK, Ocean Outdoor, in an interview with Rajiv Raghunath.
‘Information overload has led to shorter attention spans’
In OOH News By M4G Bureau - August 07, 2023
With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.