Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

In Research By M4G Bureau - March 02, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

TOMI wins gold in ‘Interactive Urban Solution of the Year’ category

In OOH News By M4G Bureau - February 18, 2021

The award distinguishes the continued innovation of TOMI in providing information to all citizens and tourists about a city and helping them explore it in a simple, intuitive, and quick way, with all the essential content they need

LMX inks deal with Singapore’s Kalms for contextual advertising on smart vending machine screens

In Digital OOH By Rajiv Raghunath - October 19, 2020

Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

In Digital OOH By Bhawana Anand - October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels

Essence wins integrated media mandate for jewellery brand Melorra

In OOH News By M4G Bureau - October 12, 2020

The scope of scope of work includes media planning, media activation and content innovation

Samsung set to offer signage content in partnership with local digital design firm

In OOH Solutions By M4G Bureau - September 17, 2020

Under the partnership with d’strict, Samsung will deliver new digital content for its LED signage products installed across the globe

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

Cortina Productions signs up Ultraleap for touchless tech

In Digital OOH By Rajiv Raghunath - August 20, 2020

The technology will allow future visitors at museums and exhibitions to control interactive content without touching public surfaces or buttons

ABP News Network assumes new avatar as ABP Network

In OOH News By M4G Bureau - July 23, 2020

In its new avatar, ABP Network will be expanding its offerings beyond news to allied spheres such as content creation, production, brand solutions, and more

TV news, OTT content top entertainment preference scale: OMG

In Research By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands