Tuesday, April 23, 2024

Home » OOH News » Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

DPAA, the leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, has announced a blockbuster speaker lineup for its annual global Video Everywhere Summit that includes chief marketing officers from leading national advertisers, senior executives from major brands and agencies, and renowned political pundit Frank Luntz sharing insights three weeks before the U.S. Presidential election. The global Video Everywhere Summit will be held as a livestream production over three days from October 13-15, 11am – 1:30pm ET each day.

Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalisation of Media and Brands. The speaker lineup to date includes:

Mark Read, CEO, WPP: Recognised for his leadership throughout the industry, Read was named CEO of WPP, the world’s largest advertising company, in 2018. He has played a central role in many of WPP’s most successful investments and initiatives, such as leading the transformation of Wunderman into one of the world’s top digital agencies. 

Raja Rajamannar, Chief Marketing & Communications Officer and President Healthcare Division, Mastercard: An accomplished global business executive with more than 25 years of experience, the last six of which have been in his current role at Mastercard. Global Marketer of the Year – World Federation of Advertisers; Top Five in World’s Most Influential CMOs – Forbes; Top 10 in World’s Most Innovative CMOs – Business Insider. 

Gail Tifford, Chief Brand Officer, WW (formerly Weight Watchers): Leading the transformation of the brand to WW. Spent 10 years at Unilever as head of media for North America and also served on global media team. Co-founded Association of National Advertisers’ (ANA) #SeeHer initiative. Serves on boards of IRTS and MAKERS, the major women’s conference run by Yahoo. 

Angela Zepeda, Chief Marketing Officer, Hyundai Motor America:  Held c-level positions at Innocean, Quigley-Simpson, Campbell-Ewald LA, TBWA/Chiat Day LA. Expert in marketing to women and speaks often at women’s leadership events.

Brian Flinn, Chief Marketing and Communications Officer, WWE: Oversees the company’s direct-to-consumer video service, WWE Network, the #2 branded subscription service in the U.S. with nearly two million global subscribers. Also leads WWE’s Consumer Products division, a $1 billion business at retail, which includes global partnerships with more than 200 licensees and products in 85 countries.

Kay Vizon, Director, Kroger Media, Kroger:  Kroger, one of the world’s largest food retailers with $1.22 billion in sales, is building an e-commerce platform with Alibaba’s Tmall Global Platform to sell products in China. Vizon has been at forefront of developing Kroger’s stack and helping tie performance to business outcomes. 

Monique Nelson, CEO, Chairman, UniWorld Group (UWG): UWG recently celebrated its 50th anniversary and is the longest-standing full service multicultural advertising agency in the United States. The agency’s clients include Bacardi, Colgate, Ford, Lincoln, The Home Depot and the U.S. Marines. Nelson is an expert in diversity and inclusion, and multicultural advertising. Worked at Motorola and serves on DPAA’s Diversity & Inclusion Advisory Board.

Sasha Savic, CEO, MediaCom USA: Has led MediaCom US through a period of unprecedented success since joining the agency in 2012, resulting in it becoming the most awarded agency in the industry in 2018 and 2019, Cannes Media Network of the Year (2018) and Ad Age A-List Standout Agency of the Year (2019). US clients currently include Mars, adidas, Uber, Bayer, Dell, Sony PlayStation, Indeed and Bose. Previously was COO of Havas Media Group N.A.; EVP and global managing director for SMG/Publicis Groupe. 

David Moore, CEO, Britepool: Moore has over 35 years of experience in media and technology. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is an ex-officio member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and Executive Committee, and is on the Board of the Advertising Education Foundation (AEF) and Throtle, a next generation on-boarding company focused on identity.   

Paul Woolmington, CEO Canvas: Woolmington has held leadership positions at holding companies including IPG, Y&R Inc, WPP and MDC Partners. He co-founded Naked Communications Americas, founded The Media Kitchen, and was named one of the ten most creative/innovative people in marketing and advertising by Fast Company. Canvas Worldwide is a creatively-driven media and communications agency. 

Frank Luntz, Luntz Global, Political Pundit: Luntz is one of the most honoured communication professionals in America. Time magazine named him one of “50 of America’s most promising leaders aged 40 and under,” and Newsweek identified him as #24 on their Power Elite survey. He was a winner of The Washington Post’s coveted “Crystal Ball” award as most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama said following a presidential debate: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

Barry Frey, President & CEO, DPAA, said, “So many people have told us that DPAA has set the standard for livestream events in the work-from-home environment. We take great pride in this and pledge to make our livestream global Video Everywhere Summit our best event yet, as evidenced by the blockbuster lineup of influential speakers who will address delegates over the course of a very digestible, three-day format. We expect a record turnout since the online nature of this year’s Summit will enable many first-timers to attend, including a significant number from overseas.”

Click here for registration details.


You May Also Like

Have You Say