Results For "WPP"
29 News Found
OOH growth prospects strong, says WPP CEO Mark Read
In OOH News By Rajiv Raghunath - May 19, 2021
Digitisation of outdoor media will further enhance its relevancy, observed Mark Read in his keynote in World Out of Home Organization (WOO) European Forum meeting.
World Out of Home Organization (WOO) European Forum meeting today
In OOH News By M4G Bureau - May 18, 2021
WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.
WPP CEO Mark Read keynote speaker at WOO virtual European Summit on May 18
The Summit will be hosted from London; registration is open.
Wavemaker launches AI powered multi-audience planning platform
In OOH News By M4G Bureau - February 10, 2021
Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences
Data to become ‘Constant Influence’ by 2030: WPP Report
In Research By Bhawana Anand - November 19, 2020
The latest report ‘Data 2030’ states that creativity and data will no longer consider as separate functions in the marketing world
Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15
In OOH News By Rajiv Raghunath - September 09, 2020
Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands
OOH to play a vital role for brands to reimagine commerce, says WPP IQ report
In OOH News By M4G Bureau - July 20, 2020
The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors
'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read
In OOH News By Bhawana Anand - July 09, 2020
In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully
Amazon retains top position among 100 most valuable brands in Kantar & WPP report
In Research By M4G Bureau - July 02, 2020
According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth