Bayer names WPP’s MediaCom as Global Media Agency

In OOH News By M4G Bureau - October 01, 2021

MediaCom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of data-driven marketing.

OOH growth prospects strong, says WPP CEO Mark Read

In OOH News By Rajiv Raghunath - May 19, 2021

Digitisation of outdoor media will further enhance its relevancy, observed Mark Read in his keynote in World Out of Home Organization (WOO) European Forum meeting.

World Out of Home Organization (WOO) European Forum meeting today

In OOH News By M4G Bureau - May 18, 2021

WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.

WPP CEO Mark Read keynote speaker at WOO virtual European Summit on May 18

In OOH News By - April 22, 2021

The Summit will be hosted from London; registration is open.

Wavemaker launches AI powered multi-audience planning platform

In OOH News By M4G Bureau - February 10, 2021

Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences

Data to become ‘Constant Influence’ by 2030: WPP Report

In Research By Bhawana Anand - November 19, 2020

The latest report ‘Data 2030’ states that creativity and data will no longer consider as separate functions in the marketing world

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

OOH to play a vital role for brands to reimagine commerce, says WPP IQ report

In OOH News By M4G Bureau - July 20, 2020

The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors

'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read

In OOH News By Bhawana Anand - July 09, 2020

In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully

Amazon retains top position among 100 most valuable brands in Kantar & WPP report

In Research By M4G Bureau - July 02, 2020

According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth