Associations

Top Huawei executive Jas Cai to speak at WOO Global Congress

Understanding the perspective of the client community is an important priority for the OOH industry, says WOO President Tom Goddard

Published

May 22, 2024

M4G Bureau

Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhances the consumer mind-set, at the WOO Global Congress that will be held in Hong Kong on June 5-7.

Jas has over 18 years’ experience in the advertising media industry, starting her career in Publics and working her way up to role of Investment Director of WPP before joining the client side about ten years ago. Her experience spans Mainland China, ASEAN, US, EU, MEA and APAC regions serving P&G, Volkswagen, Carlsberg and others. Jas joined Huawei in 2017, and is in charge of global buying strategy.

She will outline Huawei’s long-term view of the market and emphasis on sustained brand recognition, demonstrate how OOH media play a key role in building brand equity and discuss Huawei’s holistic strategy of targeting the whole consumer mind-set.

WOO President Tom Goddard says: “We are delighted to welcome Jas to our Hong Kong Global Congress. Understanding the perspective of the client community is an important priority for the OOH industry and her immense experience across agencies and advertisers in the APAC region will provide us with invaluable insights and ideas.”