Innovative outdoor display permitted at Rapid Metro, Gurgaon

In OOH News By Bhawana Anand - November 13, 2013

The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.

Outdoor Media Integrated is now Laqshya Solutions

In OOH News By Nabamita Chatterjee - November 07, 2013

The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.

Love's in the air: New Bindaas show goes big on OOH

In OOH News By MunmunSaha - September 23, 2013

Various OOH formats have been used to promote'Yeh Hai Aashiqui' a reality show on Bindaas.

Friends 91.9 tuned to OOH for brand relaunch

In OOH News By Bhawana Anand - August 29, 2013

Through various innovations, Friends 91.9 FM kept the youth audience hooked to the campaign.

'Rate brands to solve credit issues'

In Viewpoints By M4G Bureau - July 17, 2013

Amol Dhillon - Vice President Strategy & Planning - Woodland, shares with us his thoughts on the various issues affecting the out of home advertising industry including credit issues faced by media owners, monitoring this medium , budget allotment and more. Read on...

OAC 2013: Times OOH launches'Vade Mecum' handbook

In OOH News By VJ Media Bureau - July 06, 2013

The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.

Movies Now takes the Star Wars craze outdoors

In OOH News By VJ Media Bureau - April 19, 2013

The channel takes the blockbuster movie Star Wars to various touch points in six cities with high-impact innovations.

Being Human edify values through OOH

In Viewpoints By M4G Bureau - March 10, 2013

The brand's new outdoor campaign developed by advertising agency Pulp, features various values of life to endorse Being Human's flagship store in Mumbai. Outdoor Asia chats with Gautam Kohli, Founder of Pulp, to understand the depth of the campaign.

Enjoy like a child

In Digital OOH By VJ Media Bureau - March 06, 2013

Israelis of all ages found themselves in the middle of the day enjoying like children, all the while spreading the news on the new flavors on various social networks.