Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

DDB MudraMax-Experiential holds wedding-gift activation for Tupperware

In Campaigns By Bhawana Anand - January 28, 2015

An on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.

Bharat Matrimony promotes its mobile app through OOH

In Campaigns By Bhawana Anand - January 21, 2015

Various outdoor inventories such as metro platforms property, metro pillar wrap units and BQS were used to create a complete brand story and act as a continuous reminder to the customers' at the exclusive locations.

Global Advertisers add heat to Girnar tea campaign

In Campaigns By Jubilee Cardozo - November 25, 2014

Executed by Global Advertisers, the campaign for Girnar has been implemented in various neighbourhoods from Borivali to South Mumbai and Sion.

Tupperware captures audience through mall activation

In OOH News By VJ Media Bureau - November 04, 2014

In association with DDB MudraMax-Experiential, the brand opted for an on-ground activation at various malls to promote the festive range and reinforce the idea of Tupperware gifts for every season.

Hiland takes its residential project outdoors

In OOH News By Nabamita Chatterjee - November 03, 2014

The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .

Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja

In OOH News By Nabamita Chatterjee - October 17, 2014

The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.

Gionee creates cluster branding in Kolkata's Salt Lake

In Campaigns By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings

DDB Mudra North appoints Subhashish Dutta as Senior Creative Director

In OOH News By VJ Media Bureau - August 12, 2014

Dutta has diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising

Global Advertisers executes SBI outdoor campaign across 21 cities

In Campaigns By Bhawana Anand - July 24, 2014

The campaign has been deployed on various formats such as hoardings, bqs and unipoles