‘Having larger OOH cos will help industry get more traction’: Phil Hall

In Viewpoints By Rajiv Raghunath - September 04, 2019

Phil Hall, the new Co-Managing Director of Ocean Outdoor, UK, talks about the shape of things to come for the OOH business in the coming years

Pioneer Publicity bags media rights for 1.2 km long DMRC FOB

In OOH News By Bhawana Anand - September 04, 2019

The longest DMRC walk-though to have 50 backlit signages for display; media to be available from this October

'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In OOH News By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

Navtrana Oil’s Kumbh Mela activity wins ‘Gold’ metals

In OOH News By M4G Bureau - July 10, 2019

Organised by Mindwave Media, the activity was meant to help devotees at Kumbh who were anxious about getting lost.

UK’s Ocean begins its 10th annual search for best DOOH creative ads

In Digital OOH By Rajiv Raghunath - July 09, 2019

2019 winners to share £650,000 worth of DOOH screen space; Landsec Piccadilly Lights joins the competition

Ocean appoints Phil Hall, Stephen George as co-MDs for UK

In OOH News By Rajiv Raghunath - July 01, 2019

Hall, who departs UK’s leading media agency MediaCom after an 18 year stint, will oversee Ocean’s UK commercial operations. Steve George takes responsibility for the franchise and development functions in the UK

Jaguar sponsors Ocean’s UK-wide Wimbledon coverage

In Digital OOH By M4G Bureau - July 01, 2019

Content partnership with All England Lawn Tennis Club includes live broadcast of both Finals

OAA 2019 Jury Meet underway in Gurugram

In OOH News By M4G Bureau - June 28, 2019

The eminent brand marketers are selecting the winners of this year’s Outdoor Advertising Awards

Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media

In Digital OOH By Rajiv Raghunath - June 24, 2019

Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean