UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day

In Digital OOH By M4G Bureau - March 18, 2019

The ad ran on Ocean’s full motion Loop network in Manchester

UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe

In Digital OOH By Rajiv Raghunath - March 12, 2019

Ngage Media and Interbestare two leading independent companies operating across the Netherlands

UK OOH reports strong growth of 8.1% in Q4 of 2018

In Research By M4G Bureau - February 26, 2019

Digital accounted for 53% of the total Out of Home revenues, according to the report by trade body Outsmart

Commuter purchases add up to 14% of UK’s online spends: Study

In Research By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

Kerala Tourism bets big on transit media

In OOH News By Bhawana Anand - January 30, 2019

The brand’s OOH campaigns will be seen at key airports in India, and in the UK

OOH not quite there on NMRC Aqua Line

In OOH News By Bhawana Anand - January 22, 2019

OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

Ocean to develop digital screens in UK’s Southampton

In Digital OOH By Rajiv Raghunath - January 15, 2019

Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens

Lead Ads forges ahead with sole rights at 25 rly stations in Punjab

In OOH News By Bhawana Anand - January 04, 2019

The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc

‘Digital formats are making OOH more effective’

In Viewpoints By Rajiv Raghunath - December 20, 2018

Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory