2019 a transformation year for UK’s Ocean Outdoor

In OOH News By M4G Bureau - February 19, 2020

The year marked significant rise in Ocean Outdoor revenues and earnings, with EBITDA increasing by 10.5% to £33.6 million on a proforma basis

Oxfam India reaches to Gen-Z through cup branding

In Campaigns By M4G Bureau - February 07, 2020

The team distributed cups in colleges & universities across the Delhi & NCR region

Ogilvy India appoints 3 new Chief Creative Officers

In OOH News By M4G Bureau - February 04, 2020

Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak will be given the duty to shape the creative work that defines Ogilvy India

Mumbai Traffic Police teaches a lesson to honkers

In Campaigns By M4G Bureau - February 03, 2020

To tackle honking menace, Mumbai Traffic Police in partnership with FCB Interface came up with an innovative solution called The Punishing Signal

UK’s DOOH up by 17% in 2019

In Research By M4G Bureau - January 31, 2020

Total spending in 2020 is predicted to rise a further 5.2% to reach £26.1bn

“DOOH has always been a part of the plan” says Atul Shrivastava

In OOH News By Bhawana Anand - January 08, 2020

The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market

BLR airport set to become hub of experiential & entertainment

In OOH News By M4G Bureau - December 20, 2019

Phase 1 Experiences and Embassy Group join hands to develop first multi-purpose venue in India to host events and other activity at the airport

MARQUEES awards 11 brands for creating new benchmarks

In OOH News By M4G Bureau - December 13, 2019

Maruti Suzuki, Xioami, Maggi are to name a few

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

DAN appoints Cheuk Chiang to lead Greater North business in APAC

In OOH News By M4G Bureau - November 29, 2019

Chiang will oversee Dentsu Aegis Network China, Dentsu Aegis Network Hong Kong, Dentsu Aegis Network Taiwan and Dentsu Aegis Network Korea