GDX Studios appoints experiential marketing expert Sophie Masson as President

In Digital OOH By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients

GroupM’s UK mid-year forecast delays OOH industry rebound

In Research By M4G Bureau - June 18, 2020

The report predicts 35% decline in 2020 and 23% rate of growth in 2021

Touchless gesture-based interfaces preferred by consumers: Ultraleap study

In Digital OOH By Rajiv Raghunath - May 28, 2020

The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown

Chimp&z Inc wins integrated mandate for UK-based EdTech Startup, AceTute

In OOH News By M4G Bureau - May 22, 2020

The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations

Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)

In OOH News By Ria Banerjee - May 21, 2020

The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year

Duracell awards global media mandate to Mediacom

In OOH News By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

300 SMEs in the UK benefit from Ocean Outdoor ad fund

In Digital OOH By Rajiv Raghunath - May 11, 2020

Value of advertising space extended to £14million

UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights

In Digital OOH By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

UK Out of Home appreciates key workers on behalf of Grateful Britain

In Digital OOH By M4G Bureau - April 08, 2020

Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards

XL Network: Ocean launches next gen large format DOOH roadside network in key UK cities

In Digital OOH By M4G Bureau - March 11, 2020

Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities