Results For "Traditional"
103 News Found
Times OOH expands media portfolio with new acquisitions in Chennai
In OOH News By M4G Bureau - November 24, 2020
The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards
‘Global OOH market is set to back bounce in 2021’ says PWC Global report
In Research By M4G Bureau - November 20, 2020
DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
In Digital OOH By Rajiv Raghunath - November 12, 2020
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
Indira IVF ropes in Madison Media as its Media AOR
In OOH News By M4G Bureau - October 08, 2020
The agency will handle Traditional Media Planning, Buying & Strategy
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
In Research By M4G Bureau - September 21, 2020
In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend
McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group
In OOH News By M4G Bureau - September 11, 2020
The agency will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.
OOH worldwide market projected to grow by US$ 11.1 Billion
In OOH News By M4G Bureau - May 29, 2020
The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era
OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report
In Research By Bhawana Anand - March 30, 2020
Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%
Asian Paints taps southern markets with diversified strategy
In Campaigns By Pray Jani - January 22, 2020
MOMS Outdoor Media Services manages to create unmissable visibility by tapping into the innovative and effective formats in each state
Chennai-based Podhigai Ads has executed a week-long campaign for V-Guard from Mahalaya to Dussera in West Bengal
In Gallery By - October 18, 2019
Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products