Show some love for Classic OOH: Tom Goddard, President, WOO

In OOH News By M4G Bureau - May 30, 2022

A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising

‘Programmatic OOH is not here to replace traditional OOH, but to complement it’

In Viewpoints By Rajiv Raghunath - February 14, 2022

Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.

The writing is on the wall

In OOH Solutions By N Jayalakshmi - October 25, 2021

Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.

‘DOOH is the new conversation starter for OOH’

In Viewpoints By N Jayalakshmi - October 01, 2021

The selling pitch for DOOH is very different from that of a traditional OOH medium and a close understanding of the differences along with their alignment is crucial for pDOOH to really take off in any meaningful way, says Gautam Bhirani, MD of Eyetalk Media Ventures.

‘DOOH is expected to fill the gap left by traditional OOH’

In OOH Solutions By Pray Jani - August 19, 2021

Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.

Traditional OOH has heft even as DOOH, PDOOH break new ground

In OOH News By M4G Bureau - April 30, 2021

COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.

Havas Media wins integrated mandate of Micromax

In OOH News By M4G Bureau - March 31, 2021

The mandate includes traditional and digital media, as well as creative brand strategy.

Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

In Research By M4G Bureau - March 02, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium

In OOH News By M4G Bureau - January 07, 2021

The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions

Philips PPDS launches new LED range with unique features

In OOH Solutions By M4G Bureau - December 18, 2020

The new Philips L-Line 7000 series, positioned as the company’s most flexible and versatile LED range to date, overcomes many traditional limitations and comes with new features such as the ‘Dynamic Power Saving’ technology, allowing for up to 20 % lower running costs