NIC Ice Cream appoints Madison Media Ultra as Media AOR

In OOH News By M4G Bureau - April 17, 2024

The agency to manage all media aspects for the brand, which includes traditional, digital and outdoor.

‘It won’t just be a man’s world anymore’

In Gallery By - March 08, 2024

As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!

‘Fighter’ ascends to new heights with ground-breaking marketing campaign

In Campaigns By M4G Bureau - January 31, 2024

The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.

COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28

In OOH News By M4G Bureau - June 01, 2023

Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.

Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.

Global OOH grew 2.2% (est.) in 2022, forecasted to grow at 5.1% in 2023: GroupM report

In Research By M4G Bureau - February 15, 2023

DOOH growth will steadily outpace growth of traditional OOH

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

In Research By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study

Bright Outdoor Media gives Bombay Realty campaign the pride of place in Mumbai

In Campaigns By M4G Bureau - November 24, 2022

The campaign has been executed mainly on traditional formats

Rohan Ekbote, GM - Media Planning, Vodafone, on OAA 2022 Jury panel

In OOH News By M4G Bureau - July 27, 2022

Rohan is an experienced media professional with 15 years of experience in media planning, campaign amplification and media buying, both in digital & traditional media spaces.

OAA 2022 introduces ‘Best Media Format Innovation’ award

In OOH News By M4G Bureau - June 03, 2022

Any unique format innovation of a traditional or DOOH media is eligible for entry to this award sub-category