OOH Sure!
‘It won’t just be a man’s world anymore’
‘It won’t just be a man’s world anymore’
As times change and an increasing number of women break barriers across industries, is OOH – traditionally a male dominated one – keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH – Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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AssociationsBroadsign announces acquisition of Place Exchange
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Company NewsDoohClick partners with Quividi for measurement in DOOH and Retail Media
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Creative ConceptsMyntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation