Dec quarter revenue share: Idea, Bharti gain most; RCom least

In OOH News By Sounak Mitra , Business Standard , New Delhi - February 26, 2014

Vodafone was able to sustain its revenue market share during the quarter

Honda readies for the big push

In OOH News By Sharmistha Mukherjee, Business Standard, New Delhi - February 26, 2014

The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small car

Tata Sky launches first ever DTH Karaoke on OOH

In OOH News By Nabamita Chatterjee - February 21, 2014

Kolkata experienced music & celebrations with the Tata Sky Karaoke service through an appealing out-of-home activation

Tata Photon Max connects with Kolkata

In OOH News By Nabamita Chatterjee - February 10, 2014

Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.

Delhi airport emerging hub for global flyers

In OOH News By Sharmistha Mukherjee & Surajeet Das Gupta, Business Standard, New Delhi - January 17, 2014

Air India provides for over 41% of transit passengers at DIAL followed by Jet and IndiGo

Docomo set for longer haul with Tata Tele

In OOH News By Abhineet Kumar, Business Standard, Mumbai - January 16, 2014

Tata Sons working on extending Japanese major's put option deadline for the firm.

Tata Docomo hits a new note with"Open Up”

In OOH News By Nabamita Chatterjee - December 27, 2013

Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact

Activation versus traditional OOH

In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013

Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.

'Judicious mix of formats leads to better output'

In Viewpoints By M4G Bureau - December 05, 2013

Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.

'Just open up', says Tata Docomo and how!

In Campaigns By Bhawana Anand - November 30, 2013

'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.