Results For "Tata"
129 News Found
Tata DOCOMO retains Milestone Brandcom as its OOH agency
In OOH News By Bhawana Anand - September 27, 2014
The agency also bagged the outdoor media mandate for two additional regions -- Delhi & Rajasthan circles
Laqshya Solutions rolls out TATA Goldplus high-decibel campaign
In Campaigns By Bhawana Anand - September 10, 2014
The OOH firm has used some 1,200 media units across 32 cities for the campaign
Greenpeace goes outdoor to urge tea companies to make'chai' pesticide-free
In OOH News By Neeraj C Kale - August 14, 2014
The'Clean Chai' outdoor campaign has been rolled out in the Bandra reclamation area in Mumbai; HUL'cleaning up chai' now.
Milestone casts Tata Docomo's'39 Paise per Minute' proposition on a wide OOH canvas
In Campaigns By VJ Media Bureau - July 09, 2014
The OOH firm used a range of OOH formats like Tab Cabs, billboards, bus back panels and hand side panels, station branding and bqs in Mumbai
10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9
In OOH News By VJ Media Bureau - July 07, 2014
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each
Ad Touch appoints Dinesh Panjabi as Head - West & South Zone
In OOH News By Nabamita Chatterjee - May 14, 2014
Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities
Tata Docomo comes a full circle in Orissa
In OOH News By Bhawana Anand - April 05, 2014
TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.
Tata Photon Max rides high on Volvo Buses
In Campaigns By Nabamita Chatterjee - April 01, 2014
With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....
Cab Advertising: OOH on a new gear
In OOH News By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.
'Geo targeting & scientific planning will maximize reach in cities'
In Viewpoints By M4G Bureau - March 06, 2014
Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.