Madhu S Dutta, Head of Marketing at Raymond, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 05, 2022

Madhu, who is also GM - Brand, Media & Digital Social, at Raymond, has over 20 years of experience in branding, marketing, media, digital and communication, specialising in the Fashion & Lifestyle category.

Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury

In OOH News By M4G Bureau - June 30, 2022

Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.

Australian retail media pioneer Cartology advances retail media network with Broadsign

In Digital OOH By Rajiv Raghunath - June 15, 2022

Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.

Skoda Auto India Marketing Head Tarun Jha part of Outdoor Advertising Awards 2022 Jury

In OOH News By M4G Bureau - May 30, 2022

As Head of Marketing at Škoda Auto India, Tarun Jha is responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events.

Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week

In Digital OOH By Rajiv Raghunath - May 17, 2022

The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments

Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises

In OOH Solutions By M4G Bureau - April 19, 2022

Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

'AOOH helps a brand reach the right people at the right time and at the right moment'

In Viewpoints By N Jayalakshmi - April 11, 2022

As OOH increasingly becomes part of convergence, Audio OOH (AOOH) could well become an integral part of it. In an exclusive conversation with Media4Growth/Outdoor Asia, Ryan Fuss, Senior Vice President Global Media Solutions, Stingray talks about the relevance of AOOH as a marketing medium for brands.

MINISO’s ‘Mini’ bus tour engages 100,000 customers across 9 countries in 4 continents

In Campaigns By M4G Bureau - March 31, 2022

The global lifestyle retailer celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up Ain Dubai, the world's largest and tallest observation wheel, on March 22.

Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions

In Digital OOH By M4G Bureau - March 16, 2022

Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.