Connect with us

Digital Network

Australian retail media pioneer Cartology advances retail media network with Broadsign

Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.

Published

on

Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, and out-of-home (OOH) ad tech leader Broadsign has announced a new partnership designed to enhance Cartology’s retail media network (RMN). The collaboration makes it easy for Cartology to schedule, manage, and deliver compelling content and advertisements across retail media displays located in over 1,400 Woolworths food and everyday needs stores throughout Australia and New Zealand. 

Retail media is expected to exceed $50 billion by 2023 and account for nearly 20 percent of digital ad spend1, with the in-store experience a key factor. Reaching shoppers with compelling content at the point of purchase can make for a more positive in-store experience, which has been shown to increase the chances of higher consumer spending in-store, and return visits2

Advertisement

With Broadsign at the heart of its in-store display network, Cartology can now create more engaging in-store shopping experiences and attract brands looking to reach audiences on both the path to and at the point of purchase with omnichannel messaging. Cartology has already begun on-boarding screens to the Broadsign Platform, including front of store digital totems, behind-the-counter displays, and other screen types.

“Cartology holds a deep understanding of customer attitudes and behaviours and that’s invaluable to brands,” shared Stacey Lawson, Head of Campaign Operations and Delivery, Cartology. “As our business and the sector continues to evolve, partnering with Broadsign to leverage their content scheduling and management tools across our network provides media buyers with greater flexibility and enhances our internal operations here at Cartology. This ensures we can focus on creating the best in-store experience for Woolworths shoppers and drive sales overnight and customers over time for our valued clients.”

Advertisement

“RMNs are gaining traction with brands, and Cartology is leading the way in Australia. It’s established a powerful group of targeted omnichannel advertising solutions, and we’re thrilled to partner with them,” shared Maarten Dollevoet, Chief Revenue Officer, Broadsign. “Together, our partnership will help showcase the power of in-store advertising, strengthen the in-store experience for customers, and unlock opportunities for advertisers as part of the growth of retail media.” 

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.