Results For "Retail"
166 News Found
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
Australia’s TMS in tie-up with Broadsign to power retail media expansion
In Digital OOH By Rajiv Raghunath - October 04, 2022
The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.
Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package
In Digital OOH By Rajiv Raghunath - October 03, 2022
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
In Digital OOH By Rajiv Raghunath - September 05, 2022
The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.
Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue
In OOH News By M4G Bureau - September 05, 2022
The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport
Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US
In OOH News By M4G Bureau - August 01, 2022
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.
Vipul Mishra , Head - Strategic Alliance & Brand Partnership, Paytm, is on-board OAA 2022 Jury
In OOH News By - July 13, 2022
Vipul comes with close to two decades of core consumer marketing experience and has worked across 5 different industries, namely FMCG, Telecom, Automobile, Fashion Retail and now Fintech industry.
Sounak Bhowmick, Country Brand Manager of Tablez Retail, LULU Group, joins OAA 2022 Jury
In OOH News By M4G Bureau - July 08, 2022
Sounak Bhowmick, who heads the brands GO Sport, Desigual & Yoyoso and House of Toys from Tablez Retail - the retail arm of LULU Group International, is passionate about building consumer-obsessed brands.
Abhinav Sharan, AVP & Head of Retail Marketing, Bata India, joins OAA 2022 Jury
In OOH News By M4G Bureau - July 06, 2022
Abhinav, who has won many awards and recognition in his kitty , comes with 15+ years of hands-on experience working with MNCs such as Panasonic, Nokia, Microsoft, Pernod Richard and LG Electronics.