Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue
By M4G Bureau - September 05, 2022
The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport
Conde Nast has used JCDecaux’s DOOH inventory in Los Angeles International Airport (LAX) to draw audience attention to the latest issue of their iconic fashion magazine Vogue. Running throughout the end of August and early September, the campaign is towering high on the Digital Spectaculars at key points in LAX’s Terminal 5.
This campaign’s strategy is to get passengers to buy the Vogue September issue. With retail locations throughout the airport stocked with reading materials, this campaign is leveraging point-of-purchase placements to send passengers off to pick up a copy, says a news update posted on JCDecaux’s North America website.
The ads are displayed at a time when the interest is high for the US Open. Furthermore, the creative takes advantage of the biggest news at the moment – the retirement of tennis legend Serena Williams.