Conde Nast has used JCDecaux’s DOOH inventory in Los Angeles International Airport (LAX) to draw audience attention to the latest issue of their iconic fashion magazine Vogue. Running throughout the end of August and early September, the campaign is towering high on the Digital Spectaculars at key points in LAX’s Terminal 5.

This campaign’s strategy is to get passengers to buy the Vogue September issue.  With retail locations throughout the airport stocked with reading materials, this campaign is leveraging point-of-purchase placements to send passengers off to pick up a copy, says a news update posted on JCDecaux’s North America website.

The ads are displayed at a time when the interest is high for the US Open. Furthermore, the creative takes advantage of the biggest news at the moment – the retirement of tennis legend Serena Williams.