AdMAVIN launches updated version of Mavin Media Monitoring application

In OOH News By M4G Bureau - July 28, 2020

It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign

Non-metros expected to lead towards recovery faster than metro markets: EY Survey

In Research By M4G Bureau - July 24, 2020

However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario

OOH to play a vital role for brands to reimagine commerce, says WPP IQ report

In OOH News By M4G Bureau - July 20, 2020

The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

In Research By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020

In Research By M4G Bureau - July 13, 2020

According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year

Amazon retains top position among 100 most valuable brands in Kantar & WPP report

In Research By M4G Bureau - July 02, 2020

According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth

India sees increased mobility under Unlock Phase 1, says Google report

In Research By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

Dentsu India elevates Indrajeet Mookherjee to the role of President

In OOH News By M4G Bureau - June 26, 2020

Erstwhile Executive Vice President, Indrajeet has been promoted to the role of President with an immediate, effective and he will continue to report into Simi Sabhaney, CEO, Dentsu India

OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report

In Research By M4G Bureau - June 24, 2020

The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly

GroupM’s UK mid-year forecast delays OOH industry rebound

In Research By M4G Bureau - June 18, 2020

The report predicts 35% decline in 2020 and 23% rate of growth in 2021